Paula's – She Knows | Music Video of the Week

'She Knows' sees Paula’s deliver a narrative driven music video built around consequence and escalation. The story unfolds through cause and effect, where betrayal and denial push the characters into motion and every decision carries weight.⁠

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At the centre of the video is a sustained car chase that functions as the story’s turning point. The sequence marks the moment where avoidance gives way to panic, and escape becomes instinctive. The chase is executed with clarity and restraint. Practical stunt driving and controlled blocking keep the geography readable, while the camera stays close to the characters, grounding the momentum in performance. The result is tension that builds steadily, allowing danger to register through behaviour as much as movement.⁠

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'She Knows' demonstrates how a music video can sustain narrative tension and character throughout its runtime. Through clear direction and purposeful action, it builds momentum with assurance, delivering a focused and engaging piece that fully commits to its story from beginning to end.⁠

CREDITS

Director: Tómas Nói Emilsson

Music Artist: Paula’s

Producers: Tómas Nói Emilsson, Hermann Heiðar Jónsson, Jón Viðar Arnþórsson, Theodór Pálsson

Executive Producer: Bergur Helgi Richardsson

Line Producer: Kristín Ósk Sævarsdóttir

Associate Producer: Hrafnhildur Orradóttir

Starring: Theodór Pálsson, Diljá Valsdóttir, Paul Herfort, Blær Hinriksson

Director of Photography: Konráð K. Þormar

Stunt Coordinator and Fight Choreographer: Jón Viðar Arnþórsson

Editor and VFX: Logi Sigursveinsson

Drone and FPV: Svanur Gabriele

Sound Design and Mix: Elmar Atli Arinbjarnarson

1st Assistant Director: Siggi Kjartan

2nd Assistant Director: Anna Diljá Jónsdóttir

1st Assistant Camera: Elvar Jens Hafsteinsson

Gaffer: Matthias Kristinsson Schram

Hair and Makeup: Gógó Bergmann

Costume Designer: Hrafnhildur Orradóttir

Production Designer: James C. Thompson

Art Director: Alex Bates

Phantom Operator: Hákon Sverrisson

ADR Recording: Rökkvi Sigurður Ólafsson

5.1 Mix: Nicholas Cathcart Jones

Colourist: Eirik Alsaker Sande

Colour Producer: Henrik Eskevik

If you're looking for a chance to have your work featured, head over to our video submissions page to learn more.⁠