Innellea’s “Slave To The Hype” begins with a nightmare every artist understands: the phone rings, and his manager tells him the momentum is gone. If he wants to stay relevant, he needs to reinvent himself. Directed by Marco Fumolo, the video turns that crisis into a playful take on the pressure to stay current.⁠ ⁠ What follows is a series of attempts to become relevant again. Innellea cuts and dyes his hair blonde, adopts new moves, rolls around on Heelys and even has to prov

GLUM’s "Lombard", directed by Slava Kuleshov and Anastasia Batashova, takes the cold routine of an industrial factory and turns it into something far stranger. Machinery and concrete corridors give way to surreal imagery and distorted figures. At the centre of it all is GLUM’s commanding performance, while the visual metaphors threaded throughout give the imagery another layer of meaning, creating a sense that there is something more unsettling beneath the surface. By the tim

43 Hyperactive’s “Golden Girl” is a love story with a playful edge. Directed by Matt Williamson Sanéja, the video treats attraction as a loss of perspective: one person catches your attention, and suddenly everything else seems a little less important.⁠ ⁠ The “Golden Girl” remains just out of reach, while the world around him takes on the restless quality of the track itself.⁠ That tension gives the video its personality. It makes the unlikely feel perfectly natural, and one