Kojey Radical - Don’t Look Down | Music Video of the Week
- 5 hours ago
- 1 min read
Kojey Radical’s “Don’t Look Down” is a narrative-driven video about pressure, identity, and the cost of success. Directed by Relta with production by The Corner Shop, the video avoids real-world locations, instead unfolding within controlled interior sets that feel deliberately contained.
The spaces are minimal and studio-built, shifting gradually rather than fully changing. As Kojey moves through them, the transitions feel less like scene changes and more like a continuous journey, keeping the focus on his state of mind rather than any physical setting.
The structure of the video adds to this. It moves between performance and scenes with dialogue, slowly opening out into something closer to a short film. That shift gives the piece a rhythm of its own, allowing the narrative to build without losing the energy of the track.
Cinematographer Billy Kendall uses steady tracking movement, often moving laterally, to carry us from one space to the next. The motion is simple but effective, creating a sense of flow that ties everything together. It’s this combination of movement, structure, and restraint that gives the video its weight, holding the tension between ambition and pressure all the way through.
CREDITS
Director: @relta_
Music Artist: @kojeyradical
Director of Photography: @billyykendall
Producer: @ana.stasia.liasi
Creative Director: @laurenharewood_
Production Company: @thecornershop.tv
Executive Producer: @tessarose
1st AD: @1st_ad_jack
Focus Puller: @owendiplock
Gaffer: @jeffhcelis
Key Grip: @tony.adjai
Art Director: @phoebeswiderska
Stylist: @toniblaze
Make-up: @biancasimones
Casting Director: @autumnjensencasting
Colourist: @thomasmangham
Colour Grade Company: @blackkitestudios
VFX: @hattmutch
Commissioner: @kimjarrett_
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