Qing Madi - WHY WE FIGHT / EGO | Music Video of the Week
- Dec 15, 2025
- 2 min read
Qing Madi’s “WHY WE FIGHT / EGO” is brought to life in an animated music video produced by Brunch Studios and Riot Games, and directed by Jean-Charles Kerninon, Clément Lauricella and Quentin Baillieux. The video transforms the Valorant universe into a quiet, emotionally charged cinematic experience, following a mortally wounded agent and the desperate race to bring her home before it is too late, using painterly visuals and bold, stylised animation to heighten every moment.
Rather than relying on spectacle, the piece lingers on stillness, memory and the private cost of conflict. Told from the perspective of Mary, Phoenix’s younger sister, it reframes combat as something intimate and human.
Created to mark five years of Valorant, it stands apart as a game-inspired animation that finds its power in restraint, vulnerability and emotional clarity.
CREDITS
Directors: Jean-Charles Kerninon, Clément Lauricella, Quentin Baillieux
Music Artist: Qing Madi
Production: Brunch Studios; Riot Games; Eddy Animation
Head of Matte Painting: Anne Raffin
Colour Key / Visual Development: Marion Louw
3D Environment & Set/Prop Modelling: Solène Bosseboeuf
Modelling / Camera Mapping: Alexandre Pont; Paul‑Eugène Dannaud
Senior Previs / Layout Artist: Joy Jourdan
2D FX / Compositing: François Barbut
Songwriters: Chimamanda Pearl Chukwuma; Wade Oghenejabor
Music Producers: Todd Bergman; Hunter George; Andrew Furze; Wade Oghenejabor
Mixing Engineer: Todd Bergman
Mastering Engineer: Mike Bozzi
Orchestra & Choir: Recorded at Hollywood Scoring; arranged by Michael W Barry & Hollywood Scoring
Orchestra Contracted by: Noah Gladstone
Choir Contracted by: Suzanne Waters
Vocal & Orchestral Arrangement: Michael W Barry & Hollywood Scoring
Music Preparation: Thanh Tran
Rehearsal Pianist: Dylan Gentile
Choir Members: Suzanne Waters (Leader); Kelci Hahn; Nayanna Holley; Madeline Reynolds; Natalie Gonzalez; Ayo Awosika; Nelson Beato; Jarrett Johnson; David Loucks If you're looking for a chance to have your work featured, head over to our video submissions page to learn more.
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