Au/Ra - CRACK! | Music Video of the Week

Au/Ra plunges into a digital dystopia in her latest video, a bold exploration of identity, addiction, and escape. With its glitchy textures and immersive alt pop energy, it feels like both a warning and an awakening.

Set within a fragmented video game sequence, Au/Ra becomes the central player navigating shifting levels that mirror the fractured reality of online life. Each stage presents a distorted reflection of self, drenched in neon and fractured by static, until she smashes through the digital façade to reclaim her own narrative. The sharp cuts, arcade-inspired visuals, and frenetic pacing capture the thrill and disorientation of living through screens.

What begins as a descent into chaos transforms into a story of release, as Au/Ra breaks free from the virtual prison and re-emerges with clarity. By turning the mechanics of a game into a metaphor for performance and control, the video strikes a rare balance of spectacle and symbolism, becoming an immersive metaphor for the act of unplugging from digital overload.

"CRACK!" does not just depict a digital world. It breaks through it, delivering a video that feels as immediate as it is inventive.

CREDITS

Director: @the_andym

Director of Photography: @arrangreen

Production Company: @fightgravityfilms

Executive Producer: @paulyaucheung

Producer: @tuli_litvak_film_producer

1st AD: @kathryn1oreilly

2nd AD: @abbey_malbon

Production Designers: @fingalgreen @tildaatwork

Art Assistant: @chromosapiens

Runner: @niamh_binns

PA: @katieherbert4

VFX Supervisor: Dan Roberts

1st AC: @bradleystearn

2nd AC: Ziyue Yu

Gaffer: @jamie_exposito

Spark: Tom Homer

Stylist: @lucawowczyna

Styling Assistant: Tsyfun Isin

Makeup: @jessssss.hallesy

Hair: @beefbones1

BTS: @0kmadds

DIT: @ditdungeon

Runner: Nicole Yessimova

Agency: @itgirl.c00l

Offline Editor: @chriswalker.tv

Edit Assistant: @curtis_rutherford

Edit Producer: @s.j.o.mara

Edit House: @mse.tv

Colour House: @colourbyfawn

Colourist: @fszulc_colour

Colour EP: @producedbydan

Online Editor: Tom Marshall

Post Supervisor and Senior VFX Artist: JR

VFX Artists: @wildor.tsiarendriky Adrien Du Cos de Saint Barthelemy

Motion Graphics: @motiondesignryan @friendbyname

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